ANALYTICS & TRACKING
Marketing analytics that show which ringgit makes you money
ArkPerform sets up and repairs marketing measurement for Malaysian businesses. The work covers GA4, Google Tag Manager, the Meta Pixel and Conversions API, call and WhatsApp tracking, and dashboards that show cost per lead and revenue by channel. Numbers you cannot trust will quietly sink every campaign built on them, so this is where every ArkPerform engagement starts.
You will speak to Andy.
Founder, 25 years in sales and marketing.
Signs your tracking is broken
If two of these sound familiar, the numbers in your last report were guesses.
GA4 shows 10 leads while your inbox shows 30.
The agency’s ROAS report never matches your bank account.
Nobody knows which channel drives your WhatsApp chats.
Conversions get counted twice, so everything looks better than it is.
Direct traffic has mysteriously become your biggest source.
Meta says the campaign made 40 sales and your store says 12.
What a tracking engagement delivers
| GA4 rebuilt properly | Events match how you actually win business, never the defaults. Key events, channel groupings and conversion values set up for your sales process. |
|---|---|
| Tag Manager container | Every tag is documented and nothing fires twice. You get a map of what runs where. |
| Pixel and Conversions API | Meta receives server-side data that survives privacy limits, with event match quality checked. |
| WhatsApp and call tracking | Your most important Malaysian channel finally gets measured, down to the ad, keyword or page that started the chat. |
| Lead-source capture | Every enquiry lands in your sheet or CRM with its source, so you can see which channel produced the customers who paid. |
| Revenue dashboard | One Looker Studio dashboard showing spend, leads, cost per lead and revenue by channel, refreshed daily. |
How we track WhatsApp enquiries back to the ad that caused them
Every WhatsApp button and link on the site carries the page, the campaign and the keyword that brought the visitor.
The click fires a conversion event to GA4, Google Ads and Meta, so each platform learns which ads produce chats.
The opening message is pre-filled with a short reference, so your team can see the source without asking.
Your team marks which chats became customers in a simple sheet or your CRM.
The dashboard joins the two, and you see cost per customer by channel, which is the number that decides budgets.
Measurement first, conversion rate optimisation second
Conversion rate optimisation only works when the measurement underneath it is honest.
Once the tracking is right, we run a monthly review of where visitors drop: the page that loads slowly, the form with one field too many, the WhatsApp button hidden below the fold on mobile.
Small fixes compound. A landing page that converts at 4% where it used to convert at 2% halves your cost per lead without a single change to the ads, and that is usually the cheapest improvement available in any account.
What is GA4 and do we need it?
GA4 is Google’s free analytics platform and the standard since 2023. Any business spending money on marketing needs it configured properly, because the default install measures almost nothing useful.
What is the Conversions API?
It is a server-side channel that sends your results to Meta directly, where the browser Pixel alone gets blocked by modern privacy settings. Running both together lets Meta see more of your true results and optimise better.
Can you track WhatsApp enquiries?
Yes. We track the click to WhatsApp with its source, down to the ad, keyword or page, and we set up simple tagging so your team records which chats became customers. Fully automatic ringgit-level attribution on WhatsApp would be an overclaim, and this method gets close enough to make confident decisions.
Is this a one-off project or ongoing work?
Setup and repair runs as a scoped project with a defined finish line. Many clients then keep us on for monitoring, so the tracking survives site changes, plugin updates and platform surprises.
Do you work with our existing agency's campaigns?
Yes. Tracking is often the one thing a business owner wants an independent party to check. We fix the measurement, hand over the documentation, and your agency keeps running the ads with better data.
Related guides
Trust your numbers again
The tracking audit maps everything currently firing on your site, everything missing, and everything double-counted, with the repair plan attached.
You will speak to Andy, and replies arrive within one working day.