X (TWITTER) ADS
X ads that put your brand in front of professionals and investors
ArkPerform runs X (formerly Twitter) advertising for Malaysian businesses that want visibility with professionals, investors and technical audiences. Market news, stock talk and technology conversations happen on X all day, and very few Malaysian agencies run the platform well. We handle targeting, test creatives and tracking, and we report results in enquiries.
You will speak to Andy.
Founder, 25 years in sales and marketing.
Where X ads make sense
B2B and industrial brands reach engineers, founders and managers who follow industry news on X.
Finance, insurance, trust and investment brands reach investors and stock traders who follow the markets on X every trading day.
Thought-leadership campaigns amplify founder content to a professional audience at low cost.
Product launches and announcements gain fast reach among early adopters and media.
Retargeting keeps your brand in front of site visitors who live on X.
Reaching finance and high-net-worth audiences on X
X is where Malaysian and regional investors read market commentary, follow Bursa and US tickers, and react to earnings and interest rate news in real time. That makes it the most direct paid channel for wealth managers, insurers, trust and estate planners, brokerages and fintech products that want attention from people who already think about money every day.
The audience is smaller than on Meta, but it skews senior, affluent and used to reading dense content. A well-targeted X campaign puts your firm beside the analysts and commentators your prospects already trust, at a cost per impression that LinkedIn cannot match.
- Interest and keyword targeting around investing, trading, retirement, insurance and estate planning places your message beside the content these people already read.
- Follower look-alike targeting builds audiences from the accounts investors follow, such as brokers, financial media and market commentators.
- Conversation targeting places ads inside live discussions about earnings seasons, rate decisions and market moves.
- Lead-generation campaigns capture consultation requests for wealth, insurance and trust products, with screening questions so your advisers speak only to qualified people.
- Compliance review before launch keeps every claim within Bank Negara Malaysia and Securities Commission expectations, because financial promotions face extra scrutiny on every platform.
How we run X campaigns
We scope the audience first, and we will tell you plainly if your buyers are not on X. Campaigns then follow the same discipline as our Google and Meta work. Tracking is installed before spend, creative is tested in small batches, and reporting shows cost per result next to the rest of your channels. X works best as a layer on top of Meta or Google campaigns, and we recommend it that way.
Are X ads worth it in Malaysia?
For consumer offers, usually not. For B2B, technology, finance and professional audiences, X delivers cheap reach that LinkedIn charges a premium for. We recommend it as a secondary channel once Google or Meta campaigns are already producing.
Can financial products be advertised on X in Malaysia?
Yes, with conditions. X restricts financial services promotions, and categories such as cryptocurrency and unregulated investment schemes need prior approval or are blocked outright. Licensed insurers, wealth managers, trust companies and brokerages can advertise, and we prepare landing pages that pass platform review and stay within Malaysian regulatory expectations.
Who do we reach when we advertise to investors on X?
You reach working professionals, business owners and active traders who follow market news and commentary. They form a smaller audience than on Meta, but they are far more likely to hold investable assets, so cost per qualified enquiry often works out better for high-value products such as wealth management, insurance and trust services.
What budget does X advertising need?
Meaningful tests start around RM1,000 to RM2,000 a month. We treat X as an amplifier, so we rarely recommend it as your only paid channel.
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Add X to the mix
Tell us who you sell to, whether that is engineers, executives or investors. We will tell you honestly whether X deserves a slice of your budget.
You will speak to Andy, and replies arrive within one working day.