Meet the Founder Behind ArkPerform — Andy Bang
25 years. North of RM300 million in project wins. One mission: make your business grow.
How? He filters signal from noise to deliver your ALPHA.
Andy Bang is a 25-year industrial sales and marketing veteran who served as Sales & Marketing Director at Keyence, the global leader in industrial automation, code readers, vision system, quality & metrology sector. He led Keyence sales and marketing strategy with excellent result across different product lines.
He grew Malaysia’s highest-revenue business unit, from zero to multi-million market leader, secured global design wins, and held an international posting responsible for global projects at Keyence Corp of America.
He founded ArkPerform Advisory to bring director-level commercial strategy & advanced AI digital presence to Malaysian SMEs and manufacturers.
Founder's Bio
Andy spearheaded the direct sales model and established Malaysia’s first Keyence marketing department covering SEM, SEO, trade shows and social media, and consistently delivered more than 6x ROI on marketing spend.
He holds a Bachelor of Science in Applied Physics from the University of Malaya and brings both the scientific rigour and commercial instinct that most agencies lack entirely.
ArkPerform is his application of everything learned across those 25 years — applied directly to your business.
A Track Record Built in Malaysia's Toughest Markets
For over two decades, Andy led sales and marketing for Keyence, the world’s top industrial automation companies — covering Malaysia’s most demanding (and rewarding) sectors: semiconductor, automotive, electronics, machine building, and precision manufacturing.
He doubled revenue in three years. Launched new business units from zero into the company’s highest-performing unit. Led an international assignment in the United States that produced one of the largest project wins in the company’s regional history. Built a marketing function that delivered >6× return on spend.
Every result came from the same discipline: understanding how industrial clients think & behave, shortening the path from interest to decision, and building systems that produce revenue — not reports.
That is exactly what he now builds for your business. Starting from leads, ending with cash flow.
If your agency has never closed a deal with a procurement head, an engineering director, or a C-suite buyer in a technical industry — they don’t understand your market. Andy does.
Why Industrial SMEs Choose ArkPerform
Most agencies study your industry. Andy lived in it for 26 years.
He didn’t learn industrial B2B from a marketing textbook. He learned it from getting valuable leads to closing deals with engineering directors, operations heads, and C-suite buyers at some of Malaysia’s most demanding manufacturers — in sectors where a wrong move costs a production line, not just a campaign budget.
And unlike most agency founders, Andy has sat on both sides of the table. As a client, he engaged agencies, evaluated their work, and knew immediately what was missing. As an operator, he ran his own campaigns — personally spending over RM1 million testing what actually converts in the real market. Not theory. Not delegation. Hands on the wheel.
That dual experience shaped a world-class sales system: one that doesn’t stop at generating leads, but guides your team on exactly how to convert them into closed revenue.
Your competitors who have already found a partner who truly understands industrial markets are pulling ahead. The question is whether you move first — or spend another quarter catching up.
Testimonials
Andy and I collaborated on multiple projects that involved the use of intelligent Keyence sensors in Semi Manufacturing environment. Andy's collaborative personality and his strong technical knowledge in his products helped me and my team implement some very unique solutions to our problems. Andy's dedication and follow thru has enabled us to continuously evolve the use of sensors in our factory to stay ahead of competition.
Known and worked with Andy for the past 20 years. Very few suppliers/partners that stick around rain and shine, automation is always a tough field. Always delivered and making sure customers get the best support!
Have been a client of Andy for many years. Andy has been very professional and have stepped out of his way to help solve technical issues at application. Truly focus on achieving a win-win experience. He is someone to trust. This was true with the recent lab measurement we purchased or in the design and roll out of the automation lines in my previous company. Andy was instrumental in both the design and roll out of all the automation lines. A key resource in our overall team( internal and external ….One team).
Andy is a master in technical sales and marketing. His understanding of the semiconductor industry is exemplary. Very dependable and leads a great team as well.
I have had the privilege of working with Andy. He is smart, passionate and was able to create winning sales strategies that helped us increase our international sales. In the US, he led the global project team to multi million dollars of sales in a special project. I highly recommend him to any team be it a contributing member or even as an advisor or consultant. You will see good return on sales investment with his knowledge and expertise. Takashi Fujita
Andy’s strategic leadership as our partner at Keyence helped our business through innovative automation solutions. His deep expertise in industrial automation, collaborative and results-driven approach made complex projects seamless and inspiring. Andy have also being a very loyal to the company and also to his clients. This is really a plus point where I have the confident in doing long term projects with him. I recommend engaging his expertise in your manufacturing needs.
Andy is a highly motivated problem solver who wastes no time when taking on large or complex projects. He is a great team player and natural leader. It was a pleasure working with him on multinational projects and I would be happy to work with him again.
Andy showed very strong lead by example to others by executing several sales strategies. While he managed his team strictly, his ability to motivate and guide his members was really strong and it resulted in achieving monthly goal frequently. Andy had very deep understanding about the market and customers and it helped a lot for the company to make a success.
Andy consistently impressed me with his ability to grasp complex solutions and proposed a value added solution with Keyence's products. He played a key role in my design projects where demonstrated technical expertise and also a strong ability to collaborate and think critically.
Our Purpose
We are your Revenue Multipler Agency.
To be more than a vendor. To be your strategic advisor, your growth partner, your turnaround in digital performance. To use over two decades of corporate scale, paired with startup mindset, to engineer digital marketing that makes your business win—for real.
READY TO BOOST YOUR REVENUE?
Start a Conversation. Not a Sales Pitch.
Hop on a discovery chat
- ArkPerform Advisory
- Shah Alam, Selangor, Malaysia
- hello@arkperform.co
