Meet the Architect of Industrial Growth — Andy Bang
25 years. North of RM300 million in project wins. One mission: make your business grow.
How? He filters signal from noise to deliver your ALPHA.
Andy Bang is a 25-year industrial sales and marketing veteran who served as Sales & Marketing Director at Keyence, the global leader in industrial automation, code readers, vision system, quality & metrology sector.
He grew Malaysia’s highest-revenue business unit, from zero to multi-million market leader, secured global design wins, and held an international posting responsible for global projects at Keyence Corp of America.
He founded ArkPerform Advisory to bring director-level commercial strategy & advanced AI digital presence to Malaysian SMEs and manufacturers.
Founder's Bio
Andy led sales operations and established Malaysia’s first Keyence marketing department covering SEM, SEO, trade shows and social media, and consistently delivered more than 6x ROI on marketing spend.
He holds a Bachelor of Science in Applied Physics from the University of Malaya and brings both the scientific rigour and commercial instinct that most agencies lack entirely.
ArkPerform is his application of everything learned across those 25 years — applied directly to your business.
A Track Record Built in Malaysia's Toughest Markets
For over two decades, Andy led sales and marketing for Keyence, the world’s top industrial automation companies — covering Malaysia’s most demanding (and rewarding) sectors: semiconductor, automotive, electronics, machine building, and precision manufacturing.
He doubled revenue in three years. Launched new business units from zero into the company’s highest-performing unit. Led an international assignment in the United States that produced one of the largest project wins in the company’s regional history. Built a marketing function that delivered >6× return on spend.
Every result came from the same discipline: understanding how industrial clients think & behave, shortening the path from interest to decision, and building systems that produce revenue — not reports.
That is exactly what he now builds for your business. Starting from leads, ending with cash flow.
If your agency has never closed a deal with a procurement head, an engineering director, or a C-suite buyer in a technical industry — they don’t understand your market. Andy does.
Why Industrial SMEs Choose ArkPerform
Most agencies study your industry. Andy lived in it for 26 years.
He didn’t learn industrial B2B from a marketing textbook. He learned it from getting valuable leads to closing deals with engineering directors, operations heads, and C-suite buyers at some of Malaysia’s most demanding manufacturers — in sectors where a wrong move costs a production line, not just a campaign budget.
And unlike most agency founders, Andy has sat on both sides of the table. As a client, he engaged agencies, evaluated their work, and knew immediately what was missing. As an operator, he ran his own campaigns — personally spending over RM1 million testing what actually converts in the real market. Not theory. Not delegation. Hands on the wheel.
That dual experience shaped a world-class sales system: one that doesn’t stop at generating leads, but guides your team on exactly how to convert them into closed revenue.
Your competitors who have already found a partner who truly understands industrial markets are pulling ahead. The question is whether you move first — or spend another quarter catching up.
What Sets Us Apart
- We don’t just run campaigns. We build your digital ecosystem—from drawing attention (top-of-funnel), through engagement, to conversion and paying customers. Meta, Google, ecommerce platforms—every channel is crafted and optimized to convert.
- We go beyond the role of a typical agency. With over 25 years heading sales & marketing for a leading MNC in industrial segment plus the hands-on experience of building and scaling our own e-commerce business, we understand BOTH strategy and the gritty execution. We’ve spent over RM1 million (and more) testing, losing sometimes, adapting often—and learning exactly what works.
- You won’t get junior hands juggling tactics. With ArkPerform, you get a partner who deeply understands your business goals—as though I’m in your shoes. We take limited clients so we can fully immerse into your business: deep discovery, customized CRM/funnel optimization, tracking, UI/UX, testing, and the fine details that turn traffic into profit.
- We believe in accountability, measurable outcomes, and straight talk. No empty promises. No generic dashboards. Real ROI. If a campaign doesn’t move the needle, we course-correct. If your agency ever felt distant, slow to respond, or weak on outcomes—that’s what we repair.
What Sets Us Apart
Who We Serve
Who We Serve
We work with small to medium-sized business owners, senior leadership, and companies in ecommerce/health & beauty/financial services/ industrial/manufacturing/automation sectors—especially those who’ve tried agencies before or aren’t satisfied with current performance. You’ll find ArkPerform is geared for the business-owner who demands more than clicks: you demand profitable growth, transparent numbers, and a partner who will roll up their sleeves.
Our Purpose
To be more than a vendor. To be your strategic advisor, your growth partner, your turnaround in digital performance. To use over two decades of corporate scale, paired with startup mindset, to engineer digital marketing that makes your business win—for real.
Our Purpose
READY TO BOOST YOUR REVENUE?
Start a Conversation. Not a Sales Pitch.
Hop on a discovery chat
- ArkPerform Advisory
- Shah Alam, Selangor, Malaysia
- hello@arkperform.co
